In a world where all authors want to be noticed, but few are self-aware…

They wanted to lose themselves, he came with a book that took no prisoners…

Jane was a simple writer, unaware that her life was about to hilariously change forever…



What do these things have in common? Well, you probably read them in the movie-trailer voice. If you did, good, if you didn’t, try it. These are examples of what your catchphrase should never be. Movies can be cheesy, books cannot (chick lit is just…fu...

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